It was a coincidental meeting halfway around the world that sparked the idea for Daniel Wellington. On this trip, the founder Filip Tysander met an intriguing British gentleman with impeccable yet unpretentious style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington. Inspired by his new acquaintance’s timeless style, Filip decided to create his own line of watches. Minimalistic and refined, the classic design with interchangeable straps truly has wide-ranging appeal. Now a few years later, this design is still an important part of what makes Daniel Wellington so special.

Tysander is the company that manufactures the DW watch. Over the years, the company made the effort to recreate the unusual combination of vintage Rolex watch Nato straps. Generally, the company combines the classic and thin faces with NATO straps available in varying colors. The result of this effort is that each DW watch was made available with interchangeable straps. There are even several leather strap options for those who prefer this type of band. The benefit of this feature in DW watch is it allows users to change the straps depending on the dress codes and occasions in which it is to be worn for.

Some other famous Watch Brands from Sweden are Triwa, Epoch Stockholm and Pansar.


TRIWA is short for Transform the Industry of Watches. The timepieces under the label features contemporary design as well as Stockholm creativity. The brand itself has 10 different lines of timepieces. One of which is the result of the collaboration between TRIWA and Erik Bjerkesjo, a Swedish fashion designer. All Swedish watch items offered by TRIWA are designed in a wide range of styles and varying colors. The watches from the brand are also using a Citizen Miyota variant movement.

Epoch Stockholm

The company itself stated that it is producing an innovative line of watches that is made with the combination of its craftsmanship and tradition and modern manufacturing techniques. But, in truth, the Epoch watches are known for its being timeless and classic. Among the timepiece lines that have are the Racing Chronograph, President Collection and Jubilee Gold, all of which uses Quartz movements.


Pansar when translated means “Armour”. Taking a look at, one will see the definite combination of the classic elegance as well as sporty function. Such creation was made possible with Pansar’s brainchild, Patrik Palovaara, who is an award-winning designer. Patrik used similar design methodology employed in the automobile trade, which places the emphasis on dynamic character lines, proportions and geometric contours. From such design methodology, Patrik was able to develop timepieces that are crisp, bold and attention-seeking.

These are just some of the Swedish watch items you can look for in the market. While you are looking for these timepieces, make sure that you also use the top buying tips when shopping for watches.

Written by:  Jessica Söderberg

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